Alter logos and brand book
Download the logo, the symbol and the app icons as SVG and PNG, browse the palette and the usage rules. Check the brand book before you publish.
ZIP · SVG and PNG · every colour version
Logo system
The logo is the symbol plus the “alter” wordmark. The wordmark is drawn, not typeset — use the original files only.
App icons
Blue is Alter for clients, graphite is Alter Partner for businesses.
Colour versions
Pick the version by background: the primary one on white and light surfaces, the white one on blue and dark. No other pairings are used.
Logo don'ts
The logo is not to be edited. Any change to its shape, colour or composition makes it someone else's.
Don't stretch or squash it
Don't recolour it
Don't rotate or tilt it
Don't add shadows or effects
Don't typeset the wordmark
Don't rearrange the parts
Don't place it on a busy background
Don't put the primary version on blue
Colours
The brand has one blue — Alter Blue: the logo, the ads and the buttons inside the product. Click a colour to copy its HEX.
Primary
Shades of blue
Alter brand book
Symbol construction, clear space, colour versions, palette, typography, interface, tone of voice and applications — all in one document.
PDF · 23 pages · 1.7 MB
Download the brand bookUsage rules
We're glad when people write about us and show our logo next to their integrations. We ask you to follow a few conditions.
Questions about using the brand: [email protected]
- 1Use the logo exactly as provided here: no changes to its shape, colour or proportions.
- 2Don't build the word Alter into the name of your product or company. For integrations, say “for Alter” or “works with Alter”.
- 3The logo must not suggest that Alter is affiliated with your project when it isn't.
- 4Don't use the Alter logo or name in domains, subdomains or social media avatars.
- 5Don't copy or imitate the style of the logo.